Why do many agents struggle with profitability closing one sale monthly?

Many agents struggle with profitability on just one sale per month because their unit economics don’t support their living expenses. High commission splits, marketing costs, transaction fees, and taxes can consume thirty to fifty percent of gross income. Additionally, overspending on low-return lead sources and failing to track net per unit reduce profit margins. Without disciplined budgeting and optimizing lead costs, closing one sale per month often leaves agents financially stressed.