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Trends

What behavioral shifts affect buyers and sellers in 2026?

BuyersSellersReal Estate MarketingListingHome Staging

Answer

In 2026, buyers shift from fearing missing out to fearing overpaying, leading to more cautious offers and fewer bidding wars. Sellers fear homes becoming stale on the market, pushing them to optimize pricing and presentation. This psychological flip encourages negotiation and realistic pricing expectations on both sides, contributing to a balanced market environment where clarity and preparation determine success.

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