Which lead sources should real estate agents prioritize to scale?

Real estate agents should prioritize lead sources that have a proven return on investment and can scale efficiently, like referrals and recurring clients. Paid portals often have high customer acquisition costs and lower profit margins. Building a referral engine reduces reliance on costly leads. Daily CRM follow-ups with nurtures and active buyers maintain pipeline health, allowing agents to convert one sale monthly sustainably without overspending on low-ROI leads.