How do real estate buyer behaviors affect door knocking strategies?

Most buyers start their home search online, reducing the effectiveness of cold door knocking alone. However, neighbors still care about local market changes, creating an opportunity for targeted, value-driven outreach. Agents should adapt by linking in-person visits to digital content such as listings or market reports. This hybrid respects buyer habits and builds local trust to convert neighbor awareness into warm leads, making door knocking part of a broader, modern marketing strategy.