Home Projects
What do home buyers prefer: staged or empty photos online?
Buyers
Virtual Staging
Photo Styling
Listing
Real Estate Marketing
Answer
Buyers prefer a combination of virtually staged photos and empty photos. Staged photos help them visualize furniture layouts and lifestyle while empty photos confirm the home's true size and finishes. Transparent use of both types, accompanied by disclaimers like “Virtually staged; finishes unchanged,” builds trust and reduces surprises during tours. This approach leads to more saved listings, showings, and qualified buyer interest, especially when listings rely heavily on online impressions.
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