Real estate agents often mistake Facebook groups by focusing too much on sales, not guarding the crucial ninety to ten percent value-to-promotion ratio. Overselling or spamming causes members to disengage quickly. Neglecting consistent, local, helpful posts reduces trust. Another error is poor group moderation, leading to off-topic discussions or spam. Successful agents maintain clear value-driven content, interact regularly, and promote gently to keep group members engaged and warm for future leads.