What does compounding ROI mean for real estate agents?

Compounding ROI means building returns over time through consistent, value-driven marketing efforts. For real estate agents, this looks like establishing a local farm area with regular updates, respectful door hangers, and ongoing digital touchpoints. Initial effort in one neighborhood leads to referrals and future listings, growing profitability. This method turns occasional leads into a steady pipeline without constant cold outreach, making marketing more efficient and scalable.