Is door knocking effective for real estate lead generation today?

Door knocking can be effective for real estate lead generation if approached correctly. Instead of random sales pitches, agents should offer hyperlocal, value-first outreach tied to listings or market updates. Combining brief in-person touches with digital follow-up creates safer, smarter marketing. This hybrid approach builds trust and turns neighbors into leads by respecting their time and preferences. To get better ROI, focus on permission-based outreach rather than cold knocks.