Facebook groups help real estate agents generate organic leads by building trust and community with local people. Agents create niche and location-based groups, post valuable content regularly, and engage members, which turns browsers into warm clients within about ninety days. This consistent presence attracts referrals and repeat business without buying leads. To succeed, agents should focus on delivering eighty-five to ninety percent local value in posts and avoid hard selling. Hosting meetups linked to these groups deepens connections and boosts visibility further.