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Trends

Why do winter home listings see fewer new competitors on the market?

ListingReal Estate MarketingHome StagingBuyersSellers

Answer

Winter home listings see fewer new competitors because many sellers hesitate to list during cold months due to weather challenges and lower buyer foot traffic. This results in fewer fresh listings, often a fifteen to thirty percent drop in cold-weather metros. However, serious buyers who do shop in winter tend to be pre-approved and motivated. This seasonal scarcity benefits sellers who stage effectively by reducing competition and speeding sales, making winter an excellent strategic time for listing.

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