Can haunted house stories increase a property’s charm for buyers?

Yes, in some cases haunted house stories can add charm, creating a unique character that appeals to certain buyers. For instance, a Chicago-area seller openly embraced lore through weekend ghost tours paired with a seven percent price trim and full inspection. This strategy led to twelve offers, including three over asking price. Being honest but measured about history invites buyers who value story alongside value, changing stigma into an asset.