How do interactive floor plans fit into a modern real estate marketing package?

Interactive floor plans fit as a strategic component alongside great photos and smart pricing by providing buyers clarity on home layout and scale. They increase listing engagement, surface buyer intent, and help agents focus time efficiently. Starting with hero listings, embedding floor plans above the fold, and tracking analytics integrates this tool seamlessly into marketing workflows. Combining with virtual staging enhances appeal, making it a scalable way to elevate listings consistently.