Why are local events important for real estate agents’ marketing?

Local events let real estate agents connect face-to-face with community members, building trust and authenticity that online interactions alone lack. Hosting simple meetups, like neighborhood gatherings or family-friendly events, encourages networking and referral growth. These events create memorable experiences and foster relationships that lead to closed deals more than cold calls. Running local events linked to Facebook groups strengthens the community influence flywheel, turning attendees into clients within about ninety days when combined with ongoing value-first content.