Consistency is key in local real estate marketing because it builds long-term trust and familiarity with your community. Posting regularly in Facebook groups, sending newsletters twice a month, and hosting events predictably keeps agents top-of-mind. This steady presence nurtures relationships that convert browsers into clients typically within ninety days. Consistency also improves engagement metrics and referral rates. Implementing small systems and sticking to them beats sporadic big efforts by maintaining momentum and credibility over time.