What lead costs should real estate agents track for profitability?

Real estate agents should track all costs associated with generating leads, including expenses for paid portals, digital ads, referral fees, and marketing campaigns. For instance, if an agent spends twenty percent of their gross commission on lead acquisition, that cost significantly reduces net income. Agents can improve profitability by identifying low-ROI lead sources and focusing on scalable leads like referrals. Tracking cost per closing weekly helps maintain disciplined margins and budget effectively.