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Is it legal to use AI-edited listing photos in real estate?
AI in real estateListingReal Estate MarketingPhoto StylingVirtual Staging
Answer
Using AI-edited listing photos is legal only when permanent property features aren’t altered or misrepresented. Real estate rules and MLS policies often prohibit edits that change dimensions, fix flaws, or add features like new windows that don’t exist. AI tools safely enhance photos by improving lighting or colors but must not create false expectations. Legal virtual staging requires full disclosure and paired original images to maintain trust and comply with advertising standards.