How can real estate agents reduce their cost per closing effectively?

Agents reduce cost per closing by cutting back on expensive lead sources, negotiating lower referral fees, and minimizing brokerage splits. Tracking spending weekly allows agents to identify waste and invest in high-value channels like referrals. Streamlining marketing with tools like ReimagineHome for on-brand property photos and social content reduces production time and expenses. Efficient follow-up processes also increase conversion rates without extra cost.