Trends
How can real estate agents use marketing tools to overcome haunted house stigma?
Real Estate MarketingHome StagingBuyersSellersLighting Advice
Answer
Agents can leverage digital tools like virtual staging software to overlay bright, warm designs that soften haunted house stigma visually. For example, using apps that test lighter paint palettes or furniture placement helps buyers envision comfort instead of cobwebs. Transparent pricing data, pre-inspection reports, and measured property histories further build buyer confidence. Combining visual appeal with clear information turns stigmatized listings into strong contenders in the market.