What are the key next-generation AI technologies for real estate marketing?

Next-generation AI technologies in real estate include AI-assisted video production that creates dynamic property tours, augmented reality (AR) “try-on” tools letting buyers visualize material finishes live, and comprehensive digital twins that integrate design selections with budgets and timelines. These innovations focus on clarity rather than spectacle, addressing unspoken buyer questions directly. They streamline decision making, reduce post-contract changes, and create immersive experiences that help buyers commit faster and with greater confidence.