How do predictive lighting tools help real estate marketing images?

Predictive lighting tools use AI to balance and enhance the natural light in real estate photos, creating consistent, well-exposed images that highlight a home's best features. They can simulate day-to-dusk lighting changes or normalize overexposed or underexposed areas within 24 to 48 hours. Enhanced lighting improves photo clarity, making spaces appear brighter and more inviting, which can elevate buyer interest and interaction. Importantly, these tools avoid misleading alterations, maintaining truthful depictions that respect buyer expectations.