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Trends

Why should sellers price homes based on active listings today?

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Answer

Sellers should price against today's active listings because buyers compare options currently available, not past sales. Market conditions can shift quickly, and relying on older sales can overvalue a property. Stale listings lose about one percent of perceived value every two weeks, leading to longer market time and potential price drops. Correct pricing up front attracts qualified buyers and reduces negotiation struggles.

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