How do referrals improve the health of a real estate agent’s pipeline?

Referrals contribute up to fifty-five percent or more of a healthy agent’s sales pipeline. They lower customer acquisition costs dramatically since they require little paid marketing. Referrals also lead to higher conversion rates and more loyal clients. Developing a referral engine through exceptional service and follow-up is essential to reduce dependence on expensive lead portals, supporting sustainable one-sale-per-month business models.