What strategies help sellers market haunted houses successfully?

Sellers help market haunted houses by conducting a pre-listing inspection, providing full records, and making candid disclosures to build buyer trust. Pricing right is key, often incorporating a five to fifteen percent concession to offset stigma drag. Brightening the home’s mood with layered lighting, warm neutral paint, and refreshed curb appeal reduces fears. Publishing measured property histories without sensationalism allows buyers to understand the home’s story while focusing on facts and value.