Why is it important for real estate agents to think like business owners?

Thinking like a business owner helps agents focus on disciplined margin control, budgeting, and strategic lead acquisition. It encourages tracking profitability per transaction, investing in sustainable marketing, and negotiating fees wisely. This mindset shifts agents from working harder to working smarter, reducing anxiety and increasing longevity in the profession. Viewing their work as a business allows more predictable income from one sale monthly.