Why is thinking like a business owner critical for real estate agents?

Thinking like a business owner is critical because agents must manage margins, budget strictly, and scale leads smartly for profitability. Treating each transaction as a product, tracking unit economics, investing where ROI is proven, and negotiating fees all contribute to long-term success. This mindset shifts focus from chasing deals to building sustainable income, transforming one sale a month from a strain to a viable business foundation. Discipline in operations alleviates financial anxiety.