How much time should agents spend on follow-up each week?

Agents should spend about ninety minutes daily or roughly six to seven hours weekly on consistent lead follow-up to maintain a healthy pipeline. This effort includes reaching out to nurtures, active buyers, and scheduling appointments. Consistent follow-up nurtures relationships, increasing referral rates and conversion. Using CRM tools to automate reminders and track communication improves efficiency. Dedicating this time ensures a sustainable business even when closing one sale monthly.