Why must real estate agents track net income per unit sold?

Tracking net income per unit sold is crucial because it reveals true profitability after all commissions, fees, splits, marketing, and taxes. Without this insight, agents may falsely assume they are making money when expenses erode profits. Weekly tracking helps agents identify unproductive costs and optimize lead sources. It empowers smarter budgeting, ensuring each sale contributes positively to their bottom line and financial sustainability.