How can real estate agents use social proof in local marketing?

Real estate agents use social proof locally by showcasing testimonials, success stories, and community involvement in Facebook groups, newsletters, and events. Highlighting satisfied clients and referral outcomes builds credibility and trust among neighbors. Sharing photos and videos from local events or spotlighting helpful community members reinforces authenticity. Request testimonials strategically after closings or positive interactions. This social proof multiplied across channels helps agents stand out as trusted experts, resulting in more organic leads and referrals over time.