A value-first real estate newsletter emphasizes providing helpful, local information instead of hard sales pitches. Sending it twice a month with around eighty-five to ninety percent local content builds trust, keeps agents top-of-mind, and nurtures leads predictably. This approach encourages subscribers to view agents as community resources, leading to more referrals, repeat clients, and easier conversions. Incorporate neighborhood news, market updates, and useful tips to keep readers engaged and return on investment high.