What analytics should agents track to improve interactive floor plan use?

Agents should track user engagement metrics like time spent on floor plans, hotspots clicked, bounce rates, and conversion from viewing to showing requests. Monitoring device types and navigation patterns reveals if floor plans are mobile-friendly and intuitive. Tracking these insights helps agents tweak placement, design, and staging to boost interactions and accelerate qualified lead generation. Data-driven adjustments improve marketing effectiveness and return on investment.