What are interactive floor plans in real estate listings?

Interactive floor plans in real estate listings let buyers explore property layouts on any device by pinching, swiping, and tapping. They visualize room-to-room flow, check measurements, and help buyers understand space better than photos alone. This creates a more immediate and realistic impression, boosting buyer confidence and engagement in the home search process. Interactive floor plans bridge the gap between static images and physical visits, making them essential in modern real estate marketing.